DumpsterWiz USA is a trusted name in dumpster rentals, junk removal, and demolition services across Florida. Despite a solid reputation and over 15 years of industry experience, the brand sought to expand its online reach and generate consistent, high-quality leads in a competitive and location-driven market.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Chalange
The waste management and dumpster rental niche is highly competitive, with numerous local players targeting the same audience. DumpsterWiz faced key challenges such as:
Limited local visibility in major service areas.
Inconsistent website traffic and low organic ranking for service-specific keywords.
Underperforming paid campaigns with low lead-to-customer conversion rates.
Difficulty in establishing online authority and trust in local search results.
The goal was clear: increase visibility, generate more qualified leads, and drive steady revenue growth through a multi-channel strategy.
What did
SGM do
SGM developed a customized growth framework designed specifically for local service-based businesses.
Here’s how we executed it:
Local SEO Optimization: Enhanced Google Business Profile listings, improved NAP consistency, and targeted high-converting local keywords.
Technical & On-Page SEO: Fixed site issues, optimized service pages, and structured metadata for better crawlability and search performance.
Paid Media Campaigns: Launched hyper-local Google Ads and retargeting campaigns to attract high-intent users.
Backlink Building: Developed a strong local backlink profile to improve domain authority and organic ranking.
Performance Tracking: Implemented advanced analytics dashboards to monitor leads, conversions, and ROI in real time.
The Results
- 120% increase in organic traffic from improved keyword targeting and content optimization.
- 170% increase in paid traffic driven by precision-targeted ad campaigns.
- 59% increase in organic revenue across the campaign period.
