Risate Apparels is one of India’s fastest-growing fashion brands, known for its bold, trend-forward designs. Despite a strong product lineup and loyal customer base, the brand sought to scale its digital footprint and boost online sales through a data-driven marketing approach.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
While Risate had a visually appealing website and an engaged social media presence, it struggled with:
Low organic visibility and ranking on competitive fashion keywords.
Limited paid media performance and return on ad spend (ROAS).
Underperforming content that didn’t fully capture its brand voice or attract target audiences.
Inconsistent website traffic that affected overall sales growth.
The brand needed a full-funnel digital marketing strategy that could align its visual identity with measurable business results.
What SGM Did
SGM’s team of SEO, Paid Media, and Content experts collaborated to build a unified growth strategy tailored for Risate.
Here’s what we executed:
Comprehensive SEO Audit: Optimized site architecture, fixed technical SEO issues, and implemented keyword strategies targeting high-intent apparel search terms.
Content Revamp: Created high-performing landing pages and blogs aligned with brand tone, trend-based keywords, and user intent.
Paid Media Optimization: Redesigned ad creatives and adjusted targeting to capture audiences with higher purchase intent.
Data-Driven Campaigns: Integrated analytics tracking across channels to monitor conversion paths and refine strategies in real time.
CRO Enhancements: Improved user experience through optimized calls-to-action, faster page load speeds, and streamlined checkout flows.
The Results
- 147% increase in organic traffic through strategic keyword optimization and consistent content marketing.
- 102% increase in paid traffic from refined ad targeting and creative optimization.
- 59% increase in organic revenue achieved through improved visibility and enhanced site engagement.
