Featured case studies
Case Study: Risate Apparels – Elevating Fashion Visibility with SGM’s Digital Strategy
The company needed to complete a complex migration on a tight deadline to avoid millions of dollars in post-contract fees and fines.
✔︎ Modern infrastructure
✔︎ Consulting services
Case Study: DumpsterWiz USA – Boosting Local Leads in a Competitive Rental Market
The company needed to complete a complex migration on a tight deadline to avoid millions of dollars in post-contract fees and fines.
✔︎ Modern infrastructure
✔︎ Consulting services
Case Study: Kersch Farmers Agency USA – Growing Local Visibility in the Insurance Market
Travel confidently around London with maps and live travel updates. Our reliable journey planner will map a safe route.
✔︎ Modern infrastructure
✔︎ Consulting services
Case Study: Oak Street Florals – Growing Local Visibility & Online Orders Through SEO and GMB Optimization
Custom floral arrangements, wedding décor, event floral design, and seasonal flower delivery.
Case Study – Dr. Aref Hammam
about Dr Aref Hammam Dr. Aref Hammam is a Consultant General & Laser Surgery specialist based in Amman. He offers advanced laser treatments for hemorrhoids (piles), anal fistula, anal fissure, and related conditions. The clinic emphasises minimally invasive procedures, fast recovery, high safety standards, and international patient trust. drareflaserpiles.com The website “drarefhammam.com” serves as the main online presence for these treatments. It aims to attract both local patients and international / regional patients seeking specialized proctology treatment. Challenges / Pain Points When your team started, the clinic faced several digital marketing & visibility issues: Low Search VisibilityThe site was not ranking well for high-intent, treatment-specific search terms (e.g. “laser treatment for piles Amman”, “hemorrhoid laser surgery Jordan”, etc.). Weak Local PresenceThe Google My Business / Clinic Profile was under-optimised — missing or vague details, fewer reviews, suboptimal images/services, not showing in Google Maps or Local Pack for many relevant searches. Under-leveraged Paid ChannelsWhile the medical services are niche and sensitive, paid advertising (Facebook Ads) was not fully refined. The ad spend was not yielding optimal conversions (appointment bookings, leads) relative to cost. Content & Trust DeficitPotential patients demand credibility (reviews, before/after, procedural info). The website lacked enough content targeted to key pain points, procedural details, patient education, etc. International / Regional PatientsBecause some patients travel internationally for treatment, the website and marketing needed to address not just local marketing but also trust signals for international audiences. Strategy & Approach To tackle those issues, your agency designed and executed a three-pronged strategy: SEO (On-site, Off-site, Content, Technical) Keyword Research: Identify and prioritise high-intent terms (local + procedural + “near me” queries) in both English & Arabic. For example: laser piles Amman, laser hemorrhoids Jordan, piles treatment cost Jordan, etc. On-page Optimization: Optimize title tags, meta descriptions, headers on service pages. Create or improve dedicated pages for each condition treated (piles, anal fistula, fissure etc.) explaining the procedure, recovery, benefits. Ensure mobile optimization, page speed, clean site architecture. Content Marketing / Blogging: Provide educational content, FAQs, patient testimonials, procedure overviews etc. to answer searcher intent and build trust. Off-site SEO & Link Building: Acquire authoritative medical/directory links, health / medical citations; ensure consistent NAP (Name, Address, Phone) data across local directories. Google My Business (GMB) Optimization Claimed / Verified the GMB listing; ensured accurate and complete business information. Service listings updated: specified treatments (laser hemorrhoids / piles etc.), working hours, contact info, location. High-quality images: clinic photos, before/after (if allowed), staff, treatment rooms. Regular GMB Posts: promotions, educational posts about piles, procedure details, patient testimonials. Review generation strategy: Encourage satisfied patients to leave reviews; respond to reviews to build credibility. Q&A section managed proactively: common questions answered, content optimised with target keywords. Facebook Ads Campaigns Audience Targeting: Local geographic targeting (Amman, surrounding areas), possibly international/regional for those who travel; demographic targeting (age, interest in medical / health). Ad Creatives & Messaging: Focus on pain points (“relief from piles without major surgery”, “laser treatment, quick recovery”, etc.), benefits (minimally invasive, walk-out same day), trust (experience of Dr. Hammam). Use before/after visuals, testimonials. Lead Magnets / Offers: Offer free consultation, online / virtual consultation, price estimate, or special discount for first appointment. Conversion Tracking & Optimisation: Track form submissions, calls, appointment bookings to optimize cost per lead. Refine ad copy, images, placements, times. The Results Organic Search Traffic increased from around 500 visits/month to 2,300 visits/month, representing a 360% growth in website visitors. Keyword Rankings (Top 10) improved significantly — from 8 competitive keywords to 30+ top-ranking keywords, showing a 275–400% increase in search visibility. Google My Business Visibility saw a major improvement — the clinic began appearing in the Local 3-Pack for key searches like “piles treatment Amman” and “laser hemorrhoids Jordan.” Leads via Website (Forms & Calls from Organic Search) grew from 10 per month to 40–50 per month, marking a 300–400% increase in patient inquiries. Leads via Facebook Ads surged as CTR improved, Cost Per Lead (CPL) dropped, and appointment bookings rose — achieving a 200–300% increase in total leads.
Case Study: Advance Cleaning Technology LLC — Boosting Local Leads & Visibility with SEO, GMB & Facebook Ads
about Advance cleaning llc Advance Cleaning Technology LLC is a trusted cleaning company in Arizona providing professional cleaning solutions to homes and businesses. Despite offering high-quality services and excellent client satisfaction, the business struggled with online visibility and a low number of inbound leads. To address this, they partnered with Search Growth Marketing to enhance their local SEO, optimize their Google My Business profile, and run targeted Facebook Ads to generate high-quality cleaning service leads. Challenges Before the campaign, the client faced several issues: Poor Search Engine Visibility – The website wasn’t ranking on Google for local keywords like “commercial cleaning services Arizona”, “office cleaning near me”, or “residential cleaners in Arizona.” Under-optimized Google My Business (GMB) – Incomplete business profile, missing photos, and minimal engagement limited local visibility. Low Online Lead Generation – Most inquiries came from word-of-mouth rather than online searches or paid campaigns. Low Ad Conversion Rate – Previous Facebook Ads generated impressions but very few conversions or calls. Competitive Market – Arizona’s cleaning service industry is highly competitive, making strong local SEO and ad targeting essential. Our Strategy To solve these issues, our team developed a three-channel digital growth strategy combining SEO, GMB optimization, and Facebook Ads. 1. Search Engine Optimization (SEO) We implemented a comprehensive SEO strategy to increase the website’s visibility in Google’s organic search results. Actions Taken: Conducted in-depth keyword research targeting both residential and commercial cleaning keywords. Optimized meta titles, descriptions, headers, and on-page content to include location-specific and service-based keywords. Created dedicated service pages (commercial cleaning, carpet cleaning, post-construction cleaning, etc.) with detailed, keyword-rich content. Improved website speed, mobile responsiveness, and user experience. Built local backlinks and cleaned up inconsistent citations. Developed blog content focusing on topics like “Benefits of Professional Cleaning for Offices” and “How Often Should You Schedule Deep Cleaning?” 2. Google My Business Optimization Since cleaning services rely heavily on local searches, GMB optimization became a core focus area. Actions Taken: Claimed and fully optimized the Google My Business profile with accurate details, categories, and contact info. Added high-quality images of cleaning staff, equipment, and completed jobs. Updated the business description with keywords like “professional cleaning services in Arizona”. Published weekly Google Posts about offers, cleaning tips, and service highlights. Encouraged satisfied clients to leave positive reviews and responded to all feedback promptly. Added service areas, Q&A, and attributes for better local visibility. 3. Facebook Ads Campaigns We created targeted ad campaigns to drive qualified leads directly from social media. Actions Taken: Defined audience segments: homeowners, property managers, business owners, and offices in specific Arizona cities. Designed eye-catching ad creatives showcasing before/after visuals, professional teams, and special offers. Tested multiple ad copies highlighting trust, quality, and reliability. Added lead forms within Facebook for easy quote requests. Continuously monitored and optimized ad spend to lower the cost per lead (CPL). Retargeted users who had previously visited the website or engaged with ads. The Results Organic Search Traffic grew from 600 visits/month to 2,700 visits/month — a 350% increase. Keyword Rankings (Top 10) increased from 10 to 40+ high-value keywords, such as “commercial cleaning services Arizona” and “office cleaning near me.” GMB Profile Visibility improved — the business appeared consistently in Google’s Local 3-Pack for searches like “cleaning company near me” and “janitorial services Arizona.” Leads via Website & Calls from Organic Search increased from 12/month to 50+/month, representing a 300–400% rise in inquiries. Leads from Facebook Ads tripled, with CPL reduced by over 45% while maintaining high-quality conversions.