Advance Cleaning Technology LLC is a trusted cleaning company in Arizona providing professional cleaning solutions to homes and businesses. Despite offering high-quality services and excellent client satisfaction, the business struggled with online visibility and a low number of inbound leads.
To address this, they partnered with Search Growth Marketing to enhance their local SEO, optimize their Google My Business profile, and run targeted Facebook Ads to generate high-quality cleaning service leads.
Challenges
Before the campaign, the client faced several issues:
Poor Search Engine Visibility – The website wasn’t ranking on Google for local keywords like “commercial cleaning services Arizona”, “office cleaning near me”, or “residential cleaners in Arizona.”
Under-optimized Google My Business (GMB) – Incomplete business profile, missing photos, and minimal engagement limited local visibility.
Low Online Lead Generation – Most inquiries came from word-of-mouth rather than online searches or paid campaigns.
Low Ad Conversion Rate – Previous Facebook Ads generated impressions but very few conversions or calls.
Competitive Market – Arizona’s cleaning service industry is highly competitive, making strong local SEO and ad targeting essential.
Our Strategy
To solve these issues, our team developed a three-channel digital growth strategy combining SEO, GMB optimization, and Facebook Ads.
1. Search Engine Optimization (SEO)
We implemented a comprehensive SEO strategy to increase the website’s visibility in Google’s organic search results.
Actions Taken:
Conducted in-depth keyword research targeting both residential and commercial cleaning keywords.
Optimized meta titles, descriptions, headers, and on-page content to include location-specific and service-based keywords.
Created dedicated service pages (commercial cleaning, carpet cleaning, post-construction cleaning, etc.) with detailed, keyword-rich content.
Improved website speed, mobile responsiveness, and user experience.
Built local backlinks and cleaned up inconsistent citations.
Developed blog content focusing on topics like “Benefits of Professional Cleaning for Offices” and “How Often Should You Schedule Deep Cleaning?”
2. Google My Business Optimization
Since cleaning services rely heavily on local searches, GMB optimization became a core focus area.
Actions Taken:
Claimed and fully optimized the Google My Business profile with accurate details, categories, and contact info.
Added high-quality images of cleaning staff, equipment, and completed jobs.
Updated the business description with keywords like “professional cleaning services in Arizona”.
Published weekly Google Posts about offers, cleaning tips, and service highlights.
Encouraged satisfied clients to leave positive reviews and responded to all feedback promptly.
Added service areas, Q&A, and attributes for better local visibility.
3. Facebook Ads Campaigns
We created targeted ad campaigns to drive qualified leads directly from social media.
Actions Taken:
Defined audience segments: homeowners, property managers, business owners, and offices in specific Arizona cities.
Designed eye-catching ad creatives showcasing before/after visuals, professional teams, and special offers.
Tested multiple ad copies highlighting trust, quality, and reliability.
Added lead forms within Facebook for easy quote requests.
Continuously monitored and optimized ad spend to lower the cost per lead (CPL).
Retargeted users who had previously visited the website or engaged with ads.
The Results
- Organic Search Traffic grew from 600 visits/month to 2,700 visits/month — a 350% increase.
- Keyword Rankings (Top 10) increased from 10 to 40+ high-value keywords, such as “commercial cleaning services Arizona” and “office cleaning near me.”
- GMB Profile Visibility improved — the business appeared consistently in Google’s Local 3-Pack for searches like “cleaning company near me” and “janitorial services Arizona.”
- Leads via Website & Calls from Organic Search increased from 12/month to 50+/month, representing a 300–400% rise in inquiries.
- Leads from Facebook Ads tripled, with CPL reduced by over 45% while maintaining high-quality conversions.
