Oak Street Florals is a boutique floral décor brand known for its elegant, handcrafted flower arrangements and event decorations. Despite offering high-quality floral design services, the brand struggled with online visibility and low traffic to its website. They partnered with Search Growth Marketing to enhance their local online presence and attract more organic leads through SEO and Google My Business (GMB) optimization.
Challenges
Before starting the campaign, Oak Street Florals faced several key issues:
Low organic visibility: The website was not ranking on Google’s first page for main keywords like “floral decor near me”, “wedding floral arrangements USA”, and “custom flower bouquets online”.
Poor local presence: The Google My Business (GMB) profile was incomplete, under-optimized, and had low engagement.
Limited traffic and conversions: Most inquiries came through word-of-mouth; online leads were minimal.
Lack of consistent brand visibility: The business did not appear in local map results or the “Local 3-Pack,” which reduced its local customer reach.
Our Strategy
To address these challenges, our team implemented a two-pronged approach focused on Organic SEO and Google My Business Optimization.
1. Website SEO Optimization
We started by improving the website’s technical health, structure, and keyword relevance to ensure better search engine visibility.
Actions Taken:
Technical SEO Audit: Fixed issues like slow page load, broken links, and unoptimized image sizes.
On-Page Optimization:
Optimized meta titles, descriptions, and headers for high-intent keywords.
Added internal links for better navigation and keyword distribution.
Optimized image alt tags with floral and location-based keywords.
Content Strategy:
Created dedicated service pages for Wedding Floral Décor, Event Arrangements, Seasonal Bouquets, and Custom Flower Design.
Published weekly blog posts targeting long-tail keywords such as “best flowers for summer weddings” and “how to choose floral décor for your event.”
Local SEO Optimization:
Added structured data markup for business type, reviews, and service areas.
Embedded Google Map on the contact page to boost local relevancy.
Keywords Targeted:
Floral decor near me
Wedding flower arrangements USA
Event floral design services
Custom floral décor
Flower delivery in [City Name]
2. Google My Business (GMB) Optimization
Our next focus was strengthening Oak Street Florals’ local visibility through GMB optimization.
Actions Taken:
Claimed and verified the Google My Business listing.
Updated all key details: business name, category, services, working hours, and location.
Added high-quality images of floral arrangements, store interiors, and event setups.
Optimized the business description with relevant keywords and location terms.
Created and published regular Google Posts featuring promotions, seasonal offers, and event highlights.
Encouraged satisfied customers to leave positive reviews and responded to all reviews to improve engagement signals.
Added product listings and Q&A sections for better customer interaction.
The Results
- Website Organic Traffic increased from 420/month to 1,850/month — a 340% growth in overall site visits.
- Keyword Rankings (Top 10) improved from 6 keywords to 28, marking a 366% increase in top-ranking keywords.
- Local Map Pack Visibility — achieved Top 3 ranking for primary city searches (previously not ranked)
- GMB Profile Views jumped from 1,200/month to 4,800/month, resulting in a 300% rise in local visibility
- Customer Actions (Calls, Directions, Website Clicks) grew from 90/month to 360/month, a 400% increase in engagement.
- New Leads from Organic Search climbed from 8/month to 32/month, representing a 300% growth in inbound leads.
