Kersch Farmers Agency USA, a leading Farmers Insurance branch, approached SGM with the goal of strengthening its online presence and driving more qualified insurance leads through digital channels. Despite a strong offline reputation and local client base, the agency needed to improve its digital discoverability and lead generation across multiple insurance service lines.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
The insurance sector is highly competitive online, with numerous agencies targeting the same local audiences through both organic and paid channels. Kersch Farmers Agency faced several challenges:
Low search visibility for core insurance keywords.
Limited local map ranking and inconsistent Google Business optimization.
Weak backlink profile and low content authority.
Difficulty in converting website visitors into policy inquiries and leads.
To stay ahead in a competitive market, the agency needed a data-driven SEO and content strategy focused on long-term visibility and trust building.
What SGM Did
SGM created a tailored digital marketing plan to help Kersch Farmers Agency capture more local leads and strengthen its online credibility.
Key actions included:
Local SEO Optimization: Enhanced Google Business Profile, improved location signals, and optimized local citations.
Keyword & Content Strategy: Developed high-performing service pages and educational blog content targeting homeowner, auto, and business insurance queries.
Backlink Building: Built high-authority backlinks from niche directories and local business networks to increase domain strength.
Performance Tracking & Refinement: Set up analytics to track leads, conversions, and keyword growth, refining campaigns monthly for sustained improvement.
The Results
- 20% increase in organic traffic from local keyword optimization and technical SEO improvements.
- 45% increase in paid traffic driven by refined targeting and content-rich ad landing pages.
- 37% increase in organic keywords ranking in the top 10 search results.
