Shahina Hoja Aesthetics is a luxury medical spa focused on helping clients look and feel their best through advanced aesthetic treatments. While they had a professional clinic setup and loyal local customers, their online visibility was extremely low, and most new clients came through word-of-mouth.
The Challenge
When Shahina Hoja Aesthetics partnered with us, they were struggling with:
- Poor website visibility on Google (ranked beyond page 5 for key local searches).
- Minimal organic traffic and leads.
- No proper keyword targeting or content optimization.
- Low Google My Business (GMB) engagement.
Competition from well-established medical spas in Plano.
What SGM SEO Goals
Our objective was clear:
- Improve Google rankings for high-intent local keywords like “medical spa Plano TX,” “Botox Plano,” and “laser hair removal Plano.”
- Increase organic traffic and website inquiries.
- Optimize Google Business Profile to boost local visibility.
Build strong content and backlinks to establish authority.
Strategy & Implementation
1. Comprehensive Website Audit
We began with a full technical and content audit to identify key performance gaps — broken links, missing meta tags, thin content, and poor internal linking.
2. Keyword Research & Mapping
We researched and selected location-specific and service-specific keywords such as:
- Hair Loss Treatment
- Pigmentation Treatment Plano
- Melasma Treatment Plano
- Medical Spa Near Me
We then mapped these keywords to service pages and optimized title tags, meta descriptions, and H1/H2 headings for SEO relevance.
3. On-Page Optimization
We implemented:
- Optimized meta tags, headers, and URLs.
- Added keyword-rich service descriptions.
- Improved internal linking for better crawlability.
- Compressed images and enhanced site speed.
4. Content Strategy
We created SEO-optimized blog posts around trending topics such as:
- “Combat Hair Loss with Jetop Hair Restoration Treatment”
- “RF Skin Tightening Benefits & Side Effects”
- “Exo-Xom Hair Loss Treatment”
These articles targeted informational keywords that helped build topical authority and drive traffic.
5. Local SEO Optimization
- Optimized Google Business Profile (photos, service list, posts).
- Added local citations on top directories (Yelp, Healthgrades, RealSelf, etc.).
- Encouraged customers to leave positive Google reviews.
- Built local backlinks from Plano-based websites.
6. Backlink Building
We secured high-quality backlinks through:
- Local business listings
- Guest posts on beauty and wellness blogs
- Collaboration with local influencers
This increased the site’s domain authority and improved keyword rankings.
Client Feedback
“After working with Search Growth Marketing, our online visibility improved drastically! We’re now getting consistent bookings directly from Google, and our business is growing every month. The SEO strategy really made a difference.”
— Shahina Hoja, Founder of Shahina Hoja Aesthetics
Conclusion
By focusing on local SEO, content marketing, and Google optimization, we transformed Shahina Hoja Aesthetics’ digital presence within just a few months. The results show how a well-planned SEO strategy can turn a low-traffic website into a consistent lead-generating asset.
If you’re looking to achieve similar results for your business, get in touch today — let’s make your brand visible to the right audience.
